Robotic Concierge in Hotels: How Buddy Enhances Guest Experience at Aiden Hotels
Blue Frog Robotics and CIC Hospitality have entered into a bold and innovative partnership to imagine the hotel services of tomorrow and Robotic Concierge.
The new Aiden® hotel brand, operated by CIC Hospitality A/S, a leading hotel group, integrates Buddy, the AI-powered emotional robot, to help create exceptional and memorable guest experiences.
THEIR NEEDS
+ Welcoming and engaging guests
+ Facilitating check-in
+ Informing guests
+ Differentiation and a modern image
+ Answering frequently asked questions
+ Optimizing labor costs
The needs of Robotic Concierge in modern hotels
In a sector where customer experience has become a key factor in building loyalty, hotels must meet ever-increasing expectations. Guests seek a seamless, warm, and readily available welcome. At the same time, establishments must optimize their operational efficiency in the face of growing staffing and cost constraints. Finally, in a highly competitive market, standing out with an innovative and modern image has become essential: offering interactive and memorable services, while maintaining a high-quality, human touch, is a true differentiator. It is in this context that robotic solutions like Buddy, the smart hotel reception robot, become truly meaningful, combining technology, personalization, and natural interaction with guests.

improve customer experience
Travelers expect a seamless, interactive, and 24/7 check-in experience.
Hotel reception robots can quickly answer frequently asked questions from guests.

operational efficiency
Staff shortages, high labor costs
Need to offer queue-free services

differentiation and modern image
Hotels are striving to be perceived as innovative and welcoming.
Robots provide a memorable experience that sets them apart from other hotels.
Our solutions for Robotic Concierge
Buddy, the smart hotel reception robot, has a multilingual interface capable of conversing with guests of different nationalities, which is essential for hotels catering to an international clientele. Available continuously, it ensures a constant and reliable welcome, even when human staff are busy, thus guaranteeing seamless service at all times.
Buddy can offer personalized recommendations: local activities, hotel promotions, or additional services. When a request requires human intervention, the robot can connect the guest to a receptionist via telepresence, providing immediate support without disrupting the check-in process. This solution optimizes both guest satisfaction and the hotel’s operational efficiency.
Buddy’s software, the smart hotel reception robot, also collects data on customer interactions: frequently asked questions, preferences, and areas of interest. This information is invaluable for continuously improving the customer experience and adapting hotel services to meet the actual needs of guests.
Discover our applications dedicated to our unforgettable reception solution!

COMPAGNON
Application

Buddy STUDIO
Web Application

Buddy PLAYER
Application

Team Chat Buddy
Application

scénarios
Contenu
Personalization with stickers and dedicated content
To reinforce the hotel’s identity, Buddy the Robotic Concierge can be equipped with custom stickers featuring the colors, logo, or visual elements of the Aiden brand. These playful accessories create a unique robot that blends seamlessly into the hotel’s ambiance and captures the attention of guests.
In addition, dedicated interactive content can be developed for Buddy: suggestions for local activities, information on hotel services, mini-games for children, or cultural information about the city. This personalization enriches and enhances the guest experience, while also increasing interaction time with the Robotic Concierge.
Customer testimonials
Here are some testimonials shared by our clients after they received their fully customized Buddy robot. These testimonials reflect their satisfaction with the robot’s ergonomics, bespoke graphic identity, and functional integration into their respective environments. They also highlight the positive impact of customization on Buddy’s daily use, whether in educational, institutional, or event settings.
Through these concrete examples, we can better understand how user-centered design, combining visual identity, tailored accessories, and functional packaging, helps strengthen user adoption and optimize the user experience.
“We are thrilled to partner with Blue Frog and look forward to introducing Buddy to our guests. This device will not only enhance their experience at the Aiden Hotel, but will also allow us to revolutionize hotel technology.“

Theis Nørskov
Head of Operations at CIC Hospitality
“We are delighted with this new collaboration, which expands the possibilities for Buddy in customer services for the hospitality sector. Buddy can not only move around completely autonomously or automatically, but also offer magical moments: Aiden’s guests will love their fun and technologically advanced receptionist!”

Rodolphe Hasselvander
Founder of Blue Frog Robotics
Discover our client projects
Discover all our projects, and imagine new challenges to meet your needs!
Succes Story : ACCRA
SUCCES STORY : Buddy, robot for elderly care, key to the ACCRA project funded by the EU Faced with the aging of the European population, the development of innovative technological…
Success Story : IME Le Phare
robot for children with autism: Buddy, an innovation tested at the Le Phare IME (Medico-Educational Institute) New technologies are gradually transforming the support provided for individuals with autism spectrum disorders…
Success Story : Education National
Robot for Classroom: Buddy Supporting Education with National Inclusion Programs Continuing schooling, even while hospitalized, and maintaining connections with classmates is now possible thanks to Buddy, the Robot for classroom.Buddy,…

